Pro-environmental behaviour is behaviour that people consciously choose in order to minimize the negative impact of their actions on the environment.Barriers to pro-environmental behaviour are the numerous factors that hinder individuals when they try to adjust their behaviours toward living more sustainable lifestyles.
Generally, these barriers can be separated into larger categories: psychological, social/cultural, financial and structural. Psychological barriers are considered internal, where an individual's knowledge, beliefs and thoughts affect their behaviour. Social and cultural barriers are contextual, where an individual's behaviour is affected by their surroundings (e.g. neighbourhood, town, city, etc.). Financial barriers are simply a lack of funds to move toward more sustainable behaviour (e.g. new technologies, electric cars). Structural barriers are external and often impossible for an individual to control, such as lack of governmental action, or locality of residence that promotes car dependency as opposed to public transit.
